The Ariel's legacy started over 150 years ago with what was the world’s first production vehicle – the Ariel Ordinary designed by James Starley. Throughout a century of development, spanning bicycles, motorbikes, and racing cars, Ariel Motors reaches its peak with the Atom model which incorporates an AiM dashboard with dedicated display layout pages. Building on the Atom's success, the Nomad 2, feature the AiM dash and in addition is equipped with the GPS09c Module and PDM32 for advanced electronic management. With this two models, Ariel redefined the expectations of on/off-road performance.