The Ariel's legacy started over 150 years ago with what was the world’s first production vehicle – the Ariel Ordinary designed by James Starley. Throughout a century of development, spanning bicycles, motorbikes, and racing cars, Ariel Motors has culminated in the Atom which incorporates an AiM dashboard with dedicated display layout pages. Building on the Atom's success, the Nomad 2, featuring another AiM dashboard, GPS Module and PDM32 for advanced electronic management, redefined the expectations of on/off-road performance.